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Guides

Wichita State University's brand identity is built on consistency — consistent quality in our teaching and research, consistent relationships with the community we serve, and consistent use of words and images. The following guides are intended to help us all achieve consistency in our communication.

  • Newsletters

    These guidelines detail how to format your submissions to WSU's official newsletters, including how to set up accessible images.

  • Social media

    This playbook covers goals, strategy and tactics for how to engage and grow on the social web.

  • Visual standards

    Follow this manual in all applications that involve the WSU logo or university name.

  • Web guides

    Learn more about WSU's web guidelines for image selection, digital messaging and CMS features.

  • Writing style

    The WSU Writing Style Guide outlines standards for consistency in WSU communications.

  • Email guide

    Follow these tips to reach more of your Shocker audience and increase their responsiveness.

 

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