Wichita State's brand identity is built on consistency — consistent quality in our
teaching and research, consistent relationships with the community we serve and consistent
use of words and images. These visual identity standards are intended to help us all
achieve consistency in our communication.
The standards provide us with a single institutional logo that unifies our various
colleges, departments and organizations. Like its predecessors, the institutional
logo incorporates wheat as a symbol representing our place and our history. Harking
back to our earliest days when students shocked wheat as a means of financial support,
the use of wheat within the logo continues to represent the hard work and commitment
to quality that Wichita State is known for as Kansas’ only urban-based research university.
Many people helped make these standards a reality. From faculty and staff to students
and alumni to community members — all shared a common goal of strengthening Wichita
State's brand to give it a more recognizable presence. Now your assistance is essential
to make this goal a reality. Carefully review these standards and see that they are
properly implemented and followed.
Thank you for your ongoing efforts in making Wichita State University a powerful brand, built on a shared commitment to consistency in everything we do.
Visual Identity Standards Policy
The WSU Visual Identity Standards Manual details specific instructions and guidelines
for the consistent use and implementation of the visual elements of the Wichita State
Visual Identity Standards, as they relate to all forms of university communication.
Adhering to these standards creates and enforces the awareness and image of Wichita
State University. Well-maintained visual brands are vital in creating the right impressions.
By complying with these standards, Wichita State will be able to visually present
a common front.
The rules and guidelines have been developed with extensive advice and consultation
from numerous departments, administration, staff, designers, students, faculty and
alumni.
In an effort to develop a strong, highly recognizable and effective visual identity,
and to do so through consistent application of visual standards over time, the only approved marks, logos, logotypes, seals and symbols are the ones described
in this manual. No other versions of the approved visual standards elements may be used instead of
or as replacements for these official Wichita State Visual Identity Standards elements.
Separate identifying marks, symbols and logos for Wichita State entities (colleges,
departments, divisions, centers, etc.) are not permitted under this visual identity program. New logos, marks and symbols may not
be introduced. The only exception to this policy is for sanctioned student organizations,
which may choose a separate identity or an official Wichita State naming unit.
Questions?
For assistance with use of the logo or WSU Visual Identity Standards, please contact
Strategic Communications at 316-978-3045.
All logos and symbols in the Visual Identity Standards Manual manual are the property
of Wichita State University and may not be reproduced without permission.
The color palette in the manual is for reference only. For color accuracy, use the
PANTONE® color system. PANTONE® is the property of Pantone, Inc.
Use of Wichita State University’s logos and symbols is covered under university policy 20.11 in the Policies and Procedures Manual. Reproduction of any logos or symbols is prohibited
without the approval of Wichita State University.
For licensing information, please contact the Office of Tech Transfer and Commercialization
at 316-978-6980.
For questions about this manual, please contact Strategic Communications at 316-978-3045.
