Speaking with one voice amplifies our message and ensures that our vision, mission
and goals resonate clearly and powerfully. Promoting our brand with unity, clarity
and consistency helps everyone associate WSU with credibility and quality. Use these
best practices, templates, tools and guidelines to incorporate the brand into your
materials.
Shared commitment to consistency
Wichita State University’s brand identity is built on consistency – consistent quality
in our teaching and research, consistent relationships with the community we serve
and consistent use of words and images.These visual brand standards are intended to help us all achieve consistency in our
communication.
