Strategies

In addition to the Innovation Campus, Wichita State University has also embraced a number of successful strategies to address many of the current and future needs of its stakeholders — from student recruitment and retention to workforce development and regional economic growth. Wichita State has:

• Implemented a Strategic Enrollment Management (SEM) program — a university-wide commitment to better serve students, enhance the WSU experience, grow enrollment and retention, and promote Wichita State.
• Expanded its outreach along the I-35 and I-70 corridors to attract an even more diverse group of students to campus — including increasing numbers of under-served and underrepresented students.
• Created a seamless pipeline into higher education, while working to address the core workforce needs of the state, through an affiliation with Wichita Area Technical College, which is now known as WSU Tech. WSU Tech is the state’s largest technical college offering more than 100 programs of study including aviation, health care, manufacturing, design and business.
• Developed new, innovative programming to increase enrollment, such as the Bachelor of Applied Arts in Media Arts—for careers in animation, audio production, filmmaking or game design—and a Master of Innovation Design, which merges art, science and technology to develop students’ design thinking skills.
• Reached new audiences, especially among working adults, with microcredentialing, badges, online and market-based courses.
• Increased the number of students living on campus through the construction of three fully furnished housing facilities—Shocker Hall, The Flats and The Suites (opening fall 2019).
• Created the Blueprint for Regional Economic Growth (BREG), a university partnership with local industry and governments to grow key clusters in the south central Kansas economy.
• Worked to make campus a destination for students, industry partners—and the community—through more events, activities and amenities for everyone to enjoy..