Requirements Gathering

 REQUIREMENTS GATHERING 

The first step in any development project is to understand your end users and their environment. Optimize will help you analyze your user’s needs, expectations of services, terminology, and experiences using a variety of methodologies. Services can include:

• User Profiles and Persona Development
• Focus Groups & Interviews
• Online Surveys
• Task Analysis

The Optimize team will help you analyze your user’s needs, expectations of services, terminology, and experiences using a variety of methodologies. We understand the wealth of information the user holds, and we have several tools to help extract their opinions, perceptions, and impressions. We help create the best questions to ask in order to get to know your product’s end-user, learn about their behavior, and understand their needs and goals. Our team can synthesize the results to guide product development and design.

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• Tools to identify the actor(s) for whom the product or service is being developed
• Created from user data modeling, demographics, interviews, experience journeys & market research
• Results provide analysis and insight into expected attitudes and behaviors of your target user or user segments
  • See your product from the customer’s point-of-view
  • Connect with how the product or service will solve their real need

 FOCUS GROUPS & INTERVIEWS

• In-person discussions
  • Focus Groups = 8 to 10 persons to gather information from multiple perspectives
  • Interviews = 1-on-1 to collect targeted information and direct feedback
• Qualitative data of users’ opinions, perceptions, attitudes and ideals relating to a specific product or program
• Results are used as the basis for further evaluation methods

 SURVEYS & QUESTIONNAIRES

• Online software collects large amount of data quickly from specific users
• Data collected is customizable to the project needs
• Qualitative data of users’ opinions, perceptions, attitudes and ideals relating to a specific product or program
• Quantitative measured analyzed statistically for objective data
• Results are used as the basis for further evaluation methods, and/or secondary to performance data

 TASK ANALYSIS

• Observational evaluation conducted early in the product design lifecycle
• The team observes the end-users in action to understand how they use a product, perform tasks and achieve the end-goals
• Quantitative data measures participants ratings, prioritizations, and group differences
• Data analysis identifies the essential tasks that your product must support in order to provide the best user experience
• Results are used to drive the design and inform other parts of the process and further evaluation