The MBA with marketing concentration provides students with specialized knowledge
necessary to understand organizational marketing issues. The curriculum blends theory
with applied business practices to enlighten students to the issues and challenges
faced in creating and managing a customer oriented marketing function. Specific emphasis
is placed on the importance of gathering and analyzing marketing intelligence and
creating an understanding of the organization's customers and competitive environment,
and developing appropriate marketing initiatives. Advanced courses typically involve
cases and/or applied learning projects.
Required courses
ACCT 801 - Managerial Accounting*
ECON 704 - Behavioral Economics & Management Decisions (should be taken within first year)*
