Sina Aghaie

Assistant Professor

 

Education:

• University of South Carolina - Ph.D. in Business Administration- Marketing, 2019
• Aryamehr University of Technology, Tehran, Iran
  Master of Business Administration, 2011
• Aryamehr University of Technology, Tehran, Iran
  Bachelor of Science, Mechanical Engineering, 2008

Research and Teaching Interests:

• Substantive: Empirical Marketing Strategy; Market Threat, Entry and Exit; Competitive Dynamics; Decision Making under Uncertainty; Multi-Market Competition
• Methodological: Panel Data Econometrics; Survival Models; PSM and DID, Hierarchical Linear Modeling (HLM); Systematic Review and Meta-Analysis, MICE
• Teaching: Marketing Research; Marketing Analytics; Marketing Strategy; Business to Business Marketing; Competitive Analysis; Customer Relationship Management and Data Mining

I was trained as a mechanical engineer and business researcher to apply quantitative methods to solve business related problems. My research interests lie within competitive dynamics, namely market entries and entry threats and market exit. Firms attack competitors’ turf to turn competitors’ customers into their own, and this rivalry often results in the ‘survival of the fittest.’ This common phenomenon inspired me to investigate firms’ competitive behaviors, in particular how they apply their marketing tools in such dynamic context. More specifically, in the context of airline industry, I develop empirical models to investigate the links between incumbents’ marketing actions and a competitor’s market entry, exit, and threat of entry decisions, and how these links may vary over time.

Courses that I currently teach at the Wichita State University are “marketing strategy” and “intro to marketing” at the undergraduate level. I have experience teaching “marketing research,” “marketing strategy,” and “customer analytics” at the University of South Carolina.

I also have three years of work experience in FMCG industry, including marketing researcher and product manager positions. I have lived in Iran, France (French Riviera), and the United State (South east), learning from their culture helps me to see the world from multiple perspectives.   

I am interested in aviation industry, cars, and digital currencies. Currently, I’m developing my miniature airport in my office. Feel free to stop by to see my airplane collection.

 

Recent Publications:

• Aghaie, S.,  Disfani, O., Javadinia, A., Farhang, M., & Bhattarai, A., (2022). Incumbent Defense Strategies and New Entrant Market Exit: The Moderating Role of Relational Market-Based Assets. European Journal of Marketing.
• Aghaie, S., Javadinia, A., Mirahmad, H., & Janani, S., (2022). How Incumbents' Response Strategy Impacts Rival's Market Exit Timing? Journal of Business Research.
• Aghaie, S., Javadinia, A., &  Cockrell, S., (2022). Price Reactions to a Rival’s Market Exit: Evidence from the U.S. Airline Industry. Journal of Marketing Theory and Practice.