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Marketing - Digital Marketing Major

Marketing - Digital Marketing

Bachelor of Business Administration 

This program provides marketing students an opportunity to gain specialized experience and skills in the area of digital marketing. Courses provide study in the areas of social media marketing, website strategy/development, content marketing and brand strategy in the online environment.

Foundation Skills

ENGL 100/101 – College English I
ENGL 102 – College English II
COMM 111 – Public Speaking
MATH 111 or 112 – College Algebra or Pre-Calculus

General Education Requirements

Fine Arts Intro
Hum Intro 
Econ 201 
Math 144 
*First Year Seminar  →  Please See an Advisor   
     IB 333
     ENTR 310
     FA/HUM/MNS 300+ level

Advanced Standing Requirements

MATH 144  – Business Calculus
ECON 201 – Macroeconomics
ECON 202 – Microeconomics
ECON 231 – Business Statistics
ECON 232 – Statistical Software Applications - 1 cr.
BADM 100 - Exploring the World of Business
BADM 162 – Business Software: Excel - 1 cr.
ACCT 210 – Financial Accounting
ACCT 220 – Managerial Accounting
 
NOTE: All courses are 3 credits unless noted otherwise

Business Core Requirements

MKT 300 – Marketing
ENTR 310 – The Entrepreneurial Experience
IB 333 – International Business
FIN 340 – Financial Management I
DS 350 – Introduction to Production & Operations Management
MGMT 360 – Principles of Management
MIS 395 – Management Information Systems
BLAW 431 – Legal Environment of Business
MGMT 681 – Strategic Management

Marketing Emphasis in Digital Marketing Requirements

Required Courses
MKT 403 - Marketing Research
MKT 405 - Consumer Behavior
MKT 609 - Strategic Marketing Management
MKT 690J - Social Media Marketing
MKT 710 - Digital Marketing
MKT 750B - Website Strategy and Development
 
Electives
Select 1 of the following courses:
MKT 607 - Brand Promotion and Activation
MKT 690I - Advanced Topics in Marketing and Technology
ENTR 453 - Digital Entrepreneurship
 
Majors in marketing or marketing emphasis in digital marketing must complete MKT 300 with a C+ or better to continue in the major.

Specific Requirements for Marketing - Digital Marketing

MKT 300 with C+ or better
MKT 403 is in-person in fall semester, online in spring semester.
MKT 710 and 750B are planned to be taught as consecutive 8 week courses to be taken in same semester if possible.

Students highly encouraged to take MKT 690N- Customer Journey Analytics as open elective if possible.

All majors must have at least 12 unduplicated credit hours.
Marketing-Digital Marketing major consists of 21 credit hours.

Marketing - Digital Marketing

 

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