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Advertising through Strategic Communications

Doing the right things and doing things right

Being effective is about doing the right things, while being efficient is about doing things right.

In advertising, being effective is knowing your target audience, what media best reaches that audience and the frequency to build recall. Being efficient in advertising is staying within budget while reaching your objectives effectively.

Strategic Communications can help WSU colleges, departments and units develop an effective media plan and buy advertising efficiently, often at rates far lower than you can get on your own. 

Contact us

Amy Easum
Director of Creative
amy.easum@wichita.edu 
(316) 978-7285

Marketing to the Wichita State community

Wichita State's orbit includes hundreds of thousands of students, staff, alumni, fans and community members. While Shocker Nation is concentrated in south-central Kansas -- it has surprising reach beyond the state's borders. There are many avenues for external entities to engage with us either as marketers or through partnerships with the university.

Advertising opportunities

Athletics

The Sunflower

Kisok and bulletin boards

Video boards

Transit Enclosures

Sponsorships

ShockStop

Student Engagement

Partnership opportunities

If you are seeking a deeper connetion to the university and its students, there are partnership opportunities that range from simple in-class projects to co-location on our campus.

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