Being effective is about doing the right things, while being efficient is about doing things right.
In advertising, being effective is knowing your target audience, what media best reaches that audience and the frequency to build recall. Being efficient in advertising is staying within budget while reaching your objectives effectively.
Strategic Communications can help WSU colleges, departments and units develop an effective media plan and buy advertising efficiently, often at rates far lower than you can get on your own.
Amy Easum
Director of Creative
amy.easum@wichita.edu
(316) 978-7285
Wichita State's orbit includes hundreds of thousands of students, staff, alumni, fans and community members. While Shocker Nation is concentrated in south-central Kansas -- it has surprising reach beyond the state's borders. There are many avenues for external entities to engage with us either as marketers or through partnerships with the university.
Athletics
The Sunflower
Kisok and bulletin boards
Video boards
Transit Enclosures
Sponsorships
ShockStop
Student Engagement
If you are seeking a deeper connetion to the university and its students, there are partnership opportunities that range from simple in-class projects to co-location on our campus.