Details: Communication - Integrated Marketing Communication, Major

Communication - Integrated Marketing Communication

Program type: Major

Wichita State’s Bachelor of Arts (BA) in communication—integrated marketing communication (IMC) emphasis—combines classroom and hands-on learning in the researching, creating, writing, editing and organizing of marketing campaigns. IMC graduates are well prepared for careers in advertising, public relations, marketing and related creative media.

Learn how the communication - IMC emphasis - is the right fit for you.

Students discussing a project.

  • Applied learning at Wichita State

    At Wichita State, applied learning is everything. In fact, every degree we offer has a guaranteed applied learning or research experience built right into it equipping you with the relevant skills and experience to make you workforce ready before graduation.

  • Admission to the program

    To be admitted to the Fairmount College of Liberal Arts and Sciences, you must first be admitted to Wichita State.

    For WSU’s admission requirements, and to apply, click the link below.

Photo of Kathy Bond receiving an honorary commander award.

Inside the Program

Communications student serves her community  

As a communications student, you will have the opportunity to do what you love, gain real-world experience and serve your community.

Kathy Bond serves her community as an honorary commander at McConnell Air Force Base. She helped build a bridge between the Air Force and the community by using her communication and public relation skills to create relationships with adult students and the Student Veteran Organization.

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