Between the NBA draft, summer league and the WNBA season in full swing, sports content
creator Aliyah Funschelle ’20 stayed busy this summer. But a full schedule is nothing
unusual for this Shocker alumna and entrepreneur.
When she graduated from Wichita State, Funschelle didn’t just leave with a bachelor’s
degree in sports management and communication; she also had four years of direct applied
learning experiences which she used to create her brand, Sports with Aliyah.
“I can’t say enough good things about the sports management department at Wichita
State,” Funschelle said. “They were adamant about using my applied learning experiences
to benefit my future goals, which was the best thing that could’ve happened to me.”
While a student, Funschelle took advantage of applied learning opportunities wherever
they came up, working as a campus connect correspondent for the American Athletics
Conference. In 2018, she began leveraging her own social media following to launch
an on-air talk show out of Shocker Studios.
“Working at Shocker Studios was a complete collaborative effort,” Funschelle said.
“I was working with players and coaches, but also with media arts students who didn’t
have a sports background. It was those diverse perspectives that helped bring me closer
to accomplishing my dreams.”
Funschelle transplanted to New York after graduation, a change she describes as challenging
but exhilarating. The alumna earned her master’s degree from Columbia University while
reporting courtside for the WNBA and flying around the country to attend drafts, games
and conferences.
In six years, Sports with Aliyah has seen tremendous growth, from posting viral content
to amassing a following of more than 90,000 across social media platforms. In addition
to building momentum for her brand, she aims to help the next generation of sports
content creators. She moderates a group chat of 700 members and counting, where others
in the industry can collaborate, network and share advice.
“Not everyone had the same opportunities I did,” she said. “I get to live out my dreams
every day, and I love that I can now use my experiences to help lift others up.”
See how Funshelle is living her dreams by following along on TikTok @aliyahfunschelle.