Skip to main content

What is Marketing?

Marketing is a contest for people's attention

Seth Godin

  • Dating

    We do our best to win over prospective partners in the dating market.

  • Job interviews

    We would like to attract employers’ attention in the job market.

  • Friendship

    We need to win over our friends, neighbors, colleagues, and managers' attention to establish long-term relationships.

  • Professional life

    We want to attract book publishers’, venture capitalists’, coworkers,’ and academic reviewers’ attention to our ideas.

Of course as you probably already thought, marketing also includes the contest of beating out the competition to win buyers' favor in the marketplace.

Marketing is fundamental to what makes us human and involves all of the activities that result in our enjoyment of life.

placeholder

When it comes to organizations, marketing is a set of activities to win over stakeholders’ attention through creating, communicating, and delivering superior values to customers, investors, partners, government, employees and society at large. Marketers work hard to create campaigns that will reach the target audience to create and change their mindsets. 

Marketing

Is marketing a science?

AS

Marketing is not solely about advertising and selling chocolates, clothes, cellphones, and travel packages. It is the lifeblood of any organization. Without successful products and services, accounting, finance, and human resource management would have nothing to manage.

Marketing

Marketing IS Everything & Everything IS Marketing

Are you cut out for this exciting and fast-paced career?

Hey WuShock, 

why should I study marketing? 

                                                 click

©