The Marketing Department is launching two new emphases in the Fall of 2023
Marketing Emphases
Digital Marketing
This program will provide undergraduate students hands on experience in not only developing
effective digital strategies for brands, but it will also provide students with actual
applied learning opportunities using various technologies and platform specific tactical
executions at various phases of the customer journey.
This program provides undergraduate students with specific training in using data
analytics to solve real world marketing problems. With this emphasis students will
not only get the quant skills they need, but they will also learn to apply their findings
to tell stories and provide actionable insights that help drive brands forward. As
part of the curriculum students will also obtain a minor in Business Analytics to
broaden their overall skill sets.
