
Marketing involves the design, pricing, promotion, and distribution of goods and services for consumers. Marketing encompasses consumer behavior, retail business site selection, store layout, distribution, promotion of new and existing products or services, impact of foreign cultures on marketing systems, budgetary issues, market information gathering, and sales force management.

Jane Lickteig is a senior studying integrated marketing communication.
She is a marketing intern in the Office of Strategic Communications.
Matthew Ferguson, a native Wichitan, chose to attend Wichita State to be close to his family and discover his passions.
Matthew is one of more than 3,500 students eligible for spring 2021 graduation. Learn more about his time at Wichita State and what the future has in store for the grad.
My bachelor’s degree includes a major in marketing and a minor in management.
I’m from Wichita, Kansas.
I wanted to attend a local university to be close to family, save money and discover my passions. I also heard good things about the W. Frank Barton School of Business.
After four years of college, I’ve felt every single emotion possible. Currently I’m sad that a great chapter of my life is coming to a close, but excited to experience the next one.
Every class I had with Dr. Brian Rawson, management instructor for the Barton Business School, was a helpful learning experience. I’m truly grateful for the wisdom he imparted to me and for his genuine desire to help students succeed in life. In addition, I learned a lot while working as a marketing intern for Strategic Communications at Wichita State.
My biggest challenge was finding community. I entered college knowing only a few people. I am a sociable person and can make friends easily; however, entering a new environment was intimidating for a small, private school graduate. I overcame this by embracing my mission — “My command is this: Love each other as I have loved you.” (John 15:12). I made the decision to make friends with everyone in my path and let God orchestrate my community. I acted on that decision by getting involved in campus activities and organizations I was passionate about. Spoiler: God didn’t disappoint.
At Wichita State, I was involved in Shocker Navigators, a campus ministry, Professional Edge, intramural sports and Strategic Communications.
I hope to stay in Wichita temporarily and find a job in either video production or in content marketing. My short-term goal is to use my passions to help whatever organization I am apart of achieve its goals. My long-term goal is to become a film director and screenwriter, using the knowledge gained from previous jobs as stepping stones.
In some ways, COVID-19 has negatively affected my time at Wichita State. For example, my internship went online after only a week of being in-person. It certainly wasn’t what I signed up for. COVID-19 has also affected me in positive ways. It has taught me to be grateful for blessings and to optimize the things in my life.
A person’s existence is not a random accident. It is a beautiful and purposeful creation. Jeremiah 1:5 says, “Before I formed you in the womb I knew you, before you were born I set you apart; I appointed you.” This means we all have an identity. I challenge every Wichita State student to seek out their identity, because it will change the way you think, talk and act for your good. It would be inconsiderate for me if I didn’t tell you what I am convinced is your identity. Your identity is rooted in what is true of you. God says you are loved (John 3:16) and called for a purpose (Ephesians 2:10). It’s my hope that you believe this truth and enjoy the results.