Francesca McCarthy, a senior majoring in communication with an emphasis in electronic
media, spent the summer as a radio broadcasting intern with Rocking M Media LLC.Courtesy
Senior gains valuable experience interning at radio station
Not anybody can say that their job allows them to incorporate their own creativity
into their work and instantly reach a large audience. Francesca McCarthy, a senior
majoring in communication with an emphasis in electronic media, spent the summer as
a radio broadcasting intern with Rocking M Media LLC.
I wanted a job that would let me be creative, and that's what I did at Rocking M Media,”
she says. "They gave me something to work with and let me add my own creativity to
it.
— Francesca McCarthy
Francesca's internship provided her with an understanding of the functionality of
a radio station. She spent her time improving a radio station, listening to music,
deciding what to air, writing commercials and liners and recording commercials. Gaining
experience in sales, advertising, marketing, programming, production, promotions and
audio engineering, Francesca is setting herself up for a successful career in radio
broadcasting. She wants to take this experience and get a job hosting her own morning
show, hopefully with Rocking M Media LLC as an on-air host after she graduates.
Before coming to WSU, McCarthy was a student at Butler Community College, where she
had her own radio show. “Everything was live, and I played a wide variety of music.
I love all types of music, so I wanted my station to reflect that,” she says. “My
advice to anyone wanting to pursue this career is to ask a lot of questions. Ask your
mentors that are already in radio how to get started. Don't expect to get things handed
to you. You have to go out and make connections. Put yourself out there and show off
your work. People want to see and hear what you can do.”