Sue Abdinnour and Ross Gruetzemacher featured on BizTalk with Bill Roy
Nov. 26, 2021
By Barton School of Business
The Power of Natural Language Processing
Summary: The conventional wisdom around AI has been that while computers have the edge over
humans when it comes to data-driven decision making, it can’t compete on qualitative
tasks. That, however, is changing. Natural language processing (NLP) tools have advanced
rapidly and can help with writing, coding, and discipline-specific reasoning. Companies
that want to make use of this new tech should focus on the following: 1) Identify
text data assets and determine how the latest techniques can be leveraged to add value
for your firm, 2) understand how you might leverage AI-based language technologies
to make better decisions or reorganize your skilled labor, 3) begin incorporating
new language-based AI tools for a variety of tasks to better understand their capabilities,
and 4) don’t underestimate the transformative potential of AI.
Sue Abdinnour and Ross Gruetzemacher were featured on BizTalk with Bill Roy to discuss
the Barton School of Business's newly offered Master's degree in business analytics.
Dr. Sue Abdinnour is the Omer Professor in Operations Management and Kansas Faculty
of Distinction. Her teaching specialties include operations, technology, and decision
making. She teaches undergraduate and graduate students, and also conducts workshops
and seminars for executives from various organizations. Her research interests include
Operations Analysis and Improvement, Supply Chain Management, Enterprise Resource
Planning (ERP), and Technology Use in Organizations. She has published her research
in top tier academic and practitioner journals including Decision Sciences Journal, International Journal of Production Research, Journal of
Engineering and Technology Management, and Production and Inventory Management Journal.
Dr. Ross Gruetzemacher is an instructor for the new MSBA program. His research interests
include artificial intelligence, natural language processing, forecasting, foresight,
decision making and business analytics.
Read the full article and listen to the podcast at BizJournals.com
