Barton School Launches New Marketing Industry Advisory Board
May 19, 2023
By Barton School of Business
About the W. Frank Barton School of Business
Located in Kansas’ business hub and with significant ties to the business community,
the W. Frank Barton School of Business provides extensive applied learning opportunities.
With in-person and online options, Barton School undergraduate and graduate programs
are tailored to transform the lives of its students. It also holds a double AACSB
accreditation for business and accounting, which puts it in the top 1% of business
schools worldwide. The Barton School was established as the university’s College of
Business Administration and Industry in 1926 and has thousands of graduates around
the world.
The W. Frank Barton School of at Wichita State University has announced the formation
of its new Marketing Advisory Board. In conjunction, fifteen marketing leaders from
across the country have been selected to serve on the board.
“Our marketing department continues to grow and evolve to the needs of our students
and community,” said Dr. Duane Nagel, Marketing Department Chair at the Barton School.
“This is an amazing group from across the country, including many that call Wichita
home. Together, we will elevate our student experience and better prepare them for
their future careers.”
The Marketing Advisory Board serves to advance the mission of the Barton School and
the strategic vision of the Marketing Department. By sharing ideas and making recommendations,
each member will work to enrich the student experience and shape the future of the
department based on industry projections and insights. This includes advising on curriculum,
department initiatives, business partnerships, outreach and student opportunities.
“Marketing has always been an important facet of the Barton School education,” said
Dr. Larisa Genin, Dean of the Barton School. “Our new, brilliant advisors are masters
in the field and their industries. Using their knowledge and insights will allow the
Barton School to continue to provide elite academic and applied learning opportunities
to our students.”
The roster of board members stretches the country and encompass leaders from numerous
industries including banking, technology, aviation, restaurant management, professional
sports and more.
MEET THE BOARD
Lynda Carrier-Metz Chief Marketing Officer Restaurant Management Company
John DeCesaro Marketing Manager, Vice President Fidelity Bank
Jamie Harrison SVP, Chief Growth Officer Meritrust Credit Union
Justine Hedge Digital Marketing Director Cassandra Bryan Design
Anne Kraybill Director & Chief Executive Officer Wichita Art Museum
“We are very excited for the creation of the Marketing Advisory Board and the passionate
and talented members who have joined the board,” said Dr. Shirley Lefever, Executive
Vice President and Provost at Wichita State University. “To have input and involvement
from industry leaders is pivotal to the success of our students as they look to translate
their knowledge and apply their skills in the workforce.”
