Seth Cockrell Named Barton School’s Marketing Department Chair
Feb. 8, 2024
By Barton School of Business
About the Barton School of Business
The W. Frank Barton School of Business is the home of real and applied learning.
A place where students apply knowledge gained from faculty and business leaders while
developing professional and life skills. The Barton School is among the top 1% of
business schools worldwide, with double AACSB accreditation in business and accounting.
The school is housed in an award-winning building, Woolsey Hall, which serves as a
cornerstone for challenging yet supportive educational opportunities. Woolsey Hall
also features remarkable artwork, sculptures, gardens and The Promise Bridge, a 300-foot-long
pedestrian bridge over the water in front of the building.
The W. Frank Barton School of Business at Wichita State University has announced that
Dr. Seth Cockrell will serve as the next Chair of the Marketing Department. Cockrell,
who has been working at the Barton School for more than five years as a faculty member,
will take over from Duane Nagel, recently appointed as the Barton School’s Senior
Associate Dean.
“Seth is well-suited to guide our marketing department to unprecedented levels of
excellence, building upon the growth trajectory established by Duane's leadership,"
remarked Dr. Larisa Genin, Dean of the Barton School.
Cockrell has a wealth of experience from working in both corporate settings and academia.
He has served as an SAP consultant with HCL AXON where he worked in the areas of logistics,
operations management, MIS, and CRM on projects for notable companies such as Sikorsky
Aircraft, Schweizer Aircraft, TXU Energy, and Consumers Energy.
As a member of the Barton School’s marketing faculty, Cockrell has taught a variety
of classes at the undergraduate and graduate levels including Marketing Analysis,
Introduction to Marketing, Marketing Research, Sales and Sales Force Management, Marketing
Strategy, and the Berlin Experience. He also is a member of the Barton School’s undergraduate
programs committee, the faculty advisor for the student marketing organization and
reviews articles for the Journal of Services Marketing and Journal of Macromarketing.
Seth’s academic research focuses on corporate social responsibility. His research
has been published in the Journal of Public Policy and Marketing, Journal of Business
Research, Journal of Marketing Theory and Practice and Journal of Macromarketing.
In 2022, he received the Barton School’s Researcher/Writer of the Year award. He holds
PhD in Marketing from Michigan State University.
“I’m very excited to take this next step in my career,” said Cockrell. “We have an
amazing department with some of the top faculty and students in the country. I look
forward to leading them to even greater success.”
