Duane Nagel Appointed Senior Associate Dean of the Barton School of Business
Feb. 5, 2024
By Barton School of Business
About the Barton School of Business
The W. Frank Barton School of Business is the home of real and applied learning.
A place where students apply knowledge gained from faculty and business leaders while
developing professional and life skills. The Barton School is among the top 1% of
business schools worldwide, with double AACSB accreditation in business and accounting.
The school is housed in an award-winning building, Woolsey Hall, which serves as a
cornerstone for challenging yet supportive educational opportunities. Woolsey Hall
also features remarkable artwork, sculptures, gardens and The Promise Bridge, a 300-foot-long
pedestrian bridge over the water in front of the building.
The W. Frank Barton School of Business at Wichita State University is delighted to announce the appointment of Dr. Duane Nagel as its Senior Associate Dean. In this role, Nagel will oversee the successful implementation
of the school’s strategic plan and related key initiatives, manage undergraduate and
graduate programs, lead efforts to maximize on our enrollments, advance faculty and
research affairs, among other key areas. His collaborative efforts with Dr. Larisa Genin, Dean of the Barton School, and other key leaders will focus on identifying areas
for enhancement and innovation across these domains.
"Exemplifying an extraordinary blend of talents and skill sets, Duane is the ideal
candidate for this position," Genin expressed. "His steadfast commitment to excellence
and nuanced understanding of the Barton School will play a pivotal role in propelling
innovation and contributing to the prosperity of our school."
Before his appointment as the Senior Associate Dean, Duane served as the Chair of
the Department of Marketing at the Barton School of Business, Wichita State University. Since assuming the role
in the fall of 2022, Duane has led the department through an impressive period of
growth, witnessing a remarkable surge in enrollment by nearly 25%, among many other
accomplishments related to modernizing the curriculum and forging crucial industry
connections.
With nearly two decades in corporate roles before entering academia, Duane has cultivated
expertise in marketing strategy, brand management, project oversight, budgeting, and
logistics, making significant contributions to renowned brands like Moosehead Canadian
Lager, Shiner Bock, Corona Extra, and Coors Light. His tenure in an ad agency included
pivotal roles in retail campaigns for Procter & Gamble, Polaris Industries, and Victory
Motorcycles, as well as in dealership marketing programs to support the launch of
the Nissan Juke across more than a dozen European countries.
Duane’s scholarly research focuses on service quality and value creation, resulting
in publications in esteemed journals such as the Journal of Service Research, Journal
of Business Research, and Journal of Services Marketing. His most recent article on
Customer Success Management was published in the International Journal of Research
in Marketing.
He holds a BBA in Marketing from the University of Texas at San Antonio, an MBA from
Colorado State University, and a PhD from Florida State University.
"The Barton School stands among the best business schools in the country, and it is
an honor to be appointed its Senior Associate Dean," stated Nagel. "Since my arrival,
we have witnessed a multitude of positive and exciting changes – from transitioning
into our new home at Woolsey Hall to incorporating critical academic programs essential
for our students and the evolving business landscape. I eagerly look forward to making
substantial contributions to the ongoing progress of the Barton School as it forges
ahead into the future."
